Feb 13, 2018 Summary La investigación de mercado es una herramienta clave para comprender el comportamiento del consumidor, identificar oportunidades y minimizar riesgos empresariales. Este proceso permite analizar la demanda, conocer mejor a los clientes, optimizar productos y servicios, fortalecer las estrategias comerciales y mejorar la toma de decisiones. Además, ayuda a las empresas a […]
Existen muchas formas de medir el éxito de una empresa. Los análisis del mercado se hacen desde diversos lugares y se utilizan consultoras, entidades y expertos en el tema. El éxito empresarial debe partir desde la consecución de objetivos. Por lo tanto, es preciso decir que es un tema subjetivo y que puede tener diferentes […]
Muchas veces hemos visto, nos lo han contado o nosotros mismos lo hemos padecido alguna vez, ese mal ambiente en los lugares de trabajo. ¿Dónde lo notamos? Como clientes, en una atención deficiente, desganada e insatisfactoria. Como amigos, en las charlas en las que nos usan como confesores para contarnos lo mal que lo pasan […]
OCt 10 2017 Summary The article explains four essential factors to consider when translating marketing materials to ensure effectiveness and accuracy. First, it emphasizes choosing skilled translators with subject knowledge to reduce errors. Second, providing reference materials like past content or guidelines helps maintain consistency. Third, creating a glossary and style guide ensures uniform […]
How to Target the Spanish Speaking Market in Just 4 Steps August 24, 2017 Summary Reaching the Spanish-speaking market can significantly expand your business opportunities. This guide outlines four essential steps: translating advertising materials, localizing business documents, ensuring fast and accurate translations, and leveraging language-specific marketing to improve engagement and conversions. By communicating with customers […]
Five Things to Check Before Web Localization August 8, 2017 Summary Before investing in web localization, businesses should ensure their website is optimized for local audiences. Key areas include accurate meta information, searchable location data, accessible maps, updated contact details, relevant meta tags, and expanded geographic targeting. These elements improve local search visibility, enhance user […]
Avoid This Huge Mistake: International Brands Lost in Translation July 20, 2017 Summary Expanding into international markets requires more than direct translation. This blog explains how language and cultural differences can affect brand perception, customer trust, and business success. It highlights famous examples of brands losing credibility due to translation mistakes and emphasizes the importance […]
How Can Multilingual Websites Help Your Business Bring New Leads July 10, 2017 Summary A multilingual website can be a powerful lead-generation tool by helping businesses connect with customers in their preferred language. It improves user experience, builds trust, increases engagement, and expands visibility in international search results. By localizing content—not just translating it—businesses can […]
Four Steps for Creating Engaging Global Content June 7, 2017 Summary Creating engaging global content requires more than direct translation. This blog highlights four key steps: ensuring accurate translation, making content sound natural in the target language, adapting advertising for local audiences, and selecting the right language to reach new markets. By localizing content and […]
A couple of weeks ago, we shared some basic Spanish phrases for traveling, specifically for commuting. Today, it’s part two of our basic Spanish lessons series and it’s time for phrases and sentences on two of the most important aspects of any trip—dining and shopping. Whether it’s for getting good shopping deals, exploring the local cultural gems […]
