As every blogger already knows, reaching your audience is not always an easy task. So many requirements need to be met to make the reader wanting to enter the blog and above all, to keep the reader till the end of the article. There are many ways to allure readers including catchy titles, promoting on social media, SEO, etc. However, one of the most important ways to keep your viewers engaged is to gain the trust of the audience. Moreover, what is a better way of doing that than to have your blog professionally translated? Not only will you reach a wider audience, but people will catch a glimpse of your dedication, professionalism, wish and desire to share blogs. Most importantly, they'll decide to stick with your blog in the long run!.
1. Auto-Translate is Unprofessional
When it comes to blogging, you want to be taken seriously by the audience. And above all, you want the audience to trust you. By auto-translating the blog, you'll make the opposite impression. Auto-translate isn't always accurate, especially when it comes to translating humorous content, but also some phrases can be misunderstood. Considering that every language is special and has unique phrases and construction, you should always go with a professional translation.
Yes, accessibility affects SEO, otherwise known as Search Engine Optimization. You can love it or hate it, but it's the way Google ranks sites. Hence, that's one more reason to professionally translate your blog. Of course, blogs that are translated in multiple languages are ranked higher. It's that simple – if your blog is available in more languages, it will show up higher in searches. And, that's better for your business and your reach to potential new customers!
3. Ads, ads, ads
If you are in a blogging world, you are well familiar with ads and their importance for your blogs. It is no secret that advertisement nowadays is one of the keys to success. Reaching a wider audience results in more ad revenue. Also, it opens more possibilities for collaboration with other brands, companies or bloggers. When your audience sees the multiple translated blogs, they'll be aware that you are serious about what you do, and that you are reputable and trustworthy. It can also increase your chance for making more professional deals.
4. Gaining readers’ trust
People will be able to see your dedication and professionalism through a great blog that is translated into many languages. Around 55% of users are more likely to shop online in their native language and even 74% of users have higher chances of shopping online again if the service was in their native language.
5. Attracting a global audience
You'll be surprised to learn that the English language accounts for only 25% of internet traffic. Shocking, right? Languages that are also used widely are French, Spanish and Russian. So, you want to attract a global audience. Not only you attract more readers, but you'll also gain readers around the world. And what is a greater success for a blogger but to reach many hearts and to influence numerous people around the globe?