An article recently published online by Inc. Magazine titled 4 ways to improve press-media coverage for your business used The Spanish Group as their example of a reliable translation company able to help your business go multilingual.
Inc. is considered by many to be one of the world’s most trusted business-media brands; its reputation is based on its ability to provide its 50 million readers with tools and guidance for building successful companies. The fact that Inc. and its representatives trust The Spanish Group enough to recommend our services by name is an honor and a testament to the care and quality we put into every word we translate.
The author of the piece, @JOELCOM, is a well-known personality in the tech space. Joel is a co-host of The Bad Crypto Podcast, which has been downloaded more than 10 million times and was amongst the very first podcasts to provide a real focus on NFTs. Joel is also the author of 12 books, serves as a professional speaker, and regularly works as a consultant for small businesses and Fortune 500 companies.
In 2020 and 2021, The Spanish Group was featured in the prestigious Inc. Magazine annual listings of the fastest-growing private companies in the United States.
Improve Your Company’s Press and Media Coverage by Going Multilingual
The point of the Inc. article was to help readers understand some relatively simple and actionable methods for improving the media coverage and press coverage that their business receives. However, the article covered a lot of ground, and the author could only briefly mention the process of going multilingual. Needless to say, we are happy to explain in further detail just how this process works and how it can benefit your company.
The Importance of Good Media Coverage
As the Inc. article touches on, millions of new businesses are being created. There are many reasons for this recent boom in small business, but what this means for current business owners is an influx of competition. To stand out amidst all this noise, it is becoming ever more essential to garner positive exposure and coverage in the media.
In fact, according to recent research, earned media on news platforms is the second most common reason consumers cite when asked what led them to better trust a brand, and 44% of consumers agreed good media coverage influenced their confidence in a business.
The problem is that journalists are constantly getting their inbox pummeled with requests by companies looking to get coverage. With all of this competition, it is incredibly difficult to get positive media coverage without figuring out a strategy for doing so.
How Translation Services Help Your Media Coverage
The Inc. article does a great job explaining how globalization is diversifying communities worldwide and how local businesses, now more than ever, need to use language services to effectively reach all of the customers living in their area. Simply put, even if someone speaks English (or whatever native language you operate in), they will prefer companies that work with them in their mother tongue. The need is also obviously great (and self-explanatory) for businesses with an international clientele.
Working, operating, and communicating effectively with new communities in other languages will help you get featured in more niche pieces that speak directly to specific population segments. Help push this along by putting out multilingual press releases for these niche publications talking about new offers and services made especially for that community.
These pieces are more likely to be published, and these initiatives are more likely to generate goodwill with significant population segments that would otherwise be unreachable.
Other Benefits of Translation
Of course, positive media coverage is not the only benefit a company gets from using translation services on a regular basis. The ability to reach new populations can help enhance your earnings greatly with very little extra time or cost. Translation of internal materials is also becoming increasingly more common as companies look to hire the most skilled workers on the planet through remote options or want to make their training materials more accessible. These methods have been proven to help retention rates.
Get Top-Rated Translation Services Today!
So are you ready to make your business multilingual? By using our services, you can not only improve the media coverage that you get (with a little clever strategy), but you can also reach new customers in whole new markets and connect with and train your employees more effectively.
At The Spanish Group we provide a comprehensive list of services in over 90 global languages. Contact us today and see how we can help you!