Search Engine Optimization (SEO) Specialist
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Apply to The Spanish Group and become part of one of the fastest-growing small businesses in the United States. We are always looking for motivated and talented individuals who can help us further our mission of providing professional, cost-effective translations to communities across the globe.
About The Spanish Group
The Spanish Group is an international document translation service that translates into over 90 languages. Created to better address the modern needs of global trade and immigration, The Spanish Group offers an affordable, reliable, and easy-to-use process that is as effective for personal documentation as it is for an international advertising campaign. Every language service we offer is managed with a level of expertise and diligence found nowhere else. This commitment to excellence has turned us into one of the fastest growing small businesses in the country. Thousands of individuals and businesses all over the world trust The Spanish Group for their most sensitive and complicated documents, and our track record speaks for itself.
About the Position
We are looking for an experienced Multilingual SEO to manage The Spanish Group’s search engine optimization.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI and increase conversions. We will also need you to audit our PPC campaigns periodically.
We need SEO in English, Spanish, French, Portuguese, and Mandarin Chinese.
This is an opportunity to work by interacting with people from a wide range of cultures and backgrounds. You must have a computer, high speed internet and an area to work free of background noise.
Responsibilities
- Execute tests, collect, and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion, and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
* These are examples and daily responsibilities may vary.
Qualifications
- Fluently Bilingual (English + another Language). A perfect candidate would demonstrate an outstanding level of fluency in both English and another language (written and spoken).
- Proven SEO experience.
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- In-depth experience with website analytics tools (e.g, Google Analytics).
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
- Experience with A/B and multivariate experiments.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Knowledge of ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO and SEM.
- BS/MS degree in a quantitative, test-driven field.
- Proficient in Ms Word, PowerPoint, and Ms Excel, in order to create visually and verbally engaging reports and presentations.
- Must: be a creative and strategic thinker, have exceptional attention to details, be highly organized, be highly methodical, be a strong team player, be able to multitask and handle multiple simultaneous projects, have exceptional problem-solving skills, be self-motivated and proactive, and display composure under stress.
Other Skills Required:
- Flexible.
- Responsible.
- Ability to cooperate with and support other members.
- Willingness to interact daily with people from a wide range of cultures and backgrounds.
- Good sense of organization and keep attention to detail.
- Excellent Organizational and Time Management Skills.
- Ability to Work in a Fast-Paced Environment.
System requirements.
- Windows 10.
- Intel i5.
- 500MB Hard Drive or higher.
- 6GB RAM (8GB is preferred).
- Note: In case of IOS system, requirements should be similar.
Internet requirements.
- 50mb download or above.
- 5mb upload or above.
Equipment Requirements.
- Ergonomic Arm Rest.
- Large Monitor or Second Monitor.
- Ergonomic Chair.
- An area to work free of background noise.