With the internet allowing anybody to reach everybody with a few screen taps, it has become imperative for businesses to internationalize and localize their strategies. What is the meaning of Internationalization, localization, and how does one implement it? Is it essential to do so?
Internationalization and Localization
For businesses, Internationalization means increasing one’s reach and ability to sell to customers in more than one country. Nowadays, we’ve seen international conglomerates change their names and logos to make themselves appealing to people in many countries. They also had their websites translated into many languages. To fully internationalize, many other things need to be done. Changing one’s appearance to look neutral and appealing to many cultures is an excellent start.
Localization is all about redesigning one’s structure to fit a specific country. Localizing a business for Mexico means redesigning an approach to make your company appealing to Mexicans. If your foreign company decides to market to Mexican customers aggressively, the first thing you need to do includes having a Mexican version of your website. The translated website will consider cultural sensitivities, popular idioms, and other items specific to Mexico.
Translation & Localization
In terms of language, translation refers to expressing words and sentences from one language to another. To internationalize, your list of “Must-dos” should include translating your website to the languages of your intended market. To localize, you need to do more than translate. You have to translate with the local culture in mind. There are seemingly neutral sentences that can have an offensive meaning in certain countries. Having that in your website, brochures, and advertising materials is counterproductive.
Localization and Translation in San Francisco, California
If you reside or conduct business around San Francisco, The Spanish Group is your perfect translation and localization partner. We have many language experts from the area and intimately know the locality and surrounding cities.
The Spanish Group has been translating for companies and individuals in San Francisco for many years. We have accumulated many happy customers who do business in the locality. The Spanish Group was recently awarded as one of the 100 Top Small Businesses in the United States.
San Francisco Natives
The Spanish Group employs many native speakers of American and many other languages. Many of our translators are also lifelong residents of San Francisco. With us, your translations will be done by people with first-hand knowledge of San Francisco and surrounding areas. There’s no better way than partnering with The Spanish Group for businesses who want to localize for San Francisco, California.
Our methods guarantee the accuracy of our translations. We hire only from the top 1% of translators, and all our translations go through a double review process. That enables us to be confident in the quality of our work.
24/7 Multilingual Service and Same Day Service
The Spanish Group have translators and customer service officers on duty at all times. This allows us to immediately start on your translation projects and even deliver within the same working day. Your calls will be answered by kind and professional employees. Your translation requests will be processed and delivered on time.
Specialized translation for San Francisco
We have translation teams that regularly process legal documents specific to San Francisco. Because of that, we are familiar with acceptable formats for the government offices in San Francisco. If you need legal translators for San Francisco, call The Spanish Group.
Our servers are encrypted using state of the art technology, and our process limits the people who can see your projects and customer information. All our employees sign binding non-disclosure agreements, and all translation projects are deleted from our servers.
The Need to Localize Businesses
Localization is essential for all businesses. Competition gets more challenging by the day, and customers now require suppliers to provide higher quality products and services. If you want to serve people in a specific area successfully, you need to localize your approach to become successful in that locality. For your localization and translation needs in San Francisco, California, call The Spanish Group.